Nicolas Boillot

Nicolas Boillot

Video art, netart
The advertising lyre installationsoundtext Outsmarting the prose of consumerism.

Publicity slogans are, by their very rhythm, concision and intonation, pregnant and brainwashing sentences. The advertising lyre aims to re-appropriate consumer prose. The lyre’s six wires can transmit two hundred and fifty slogans recorded from TV advertising.

The person who plays the lyre gets these strings to vibrate at will and provokes a joyfully iconoclastic polyphony and/or cacophony. The accumulation of slogans entails new relationships between the different signifiers and moves their referent. The participant exercises power over these elements to compose his own personal work.

The advertising lyre

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The advertising lyre – Aix-en-Provence, France – June, 2003

01lyre nboillot fluate.net

The lyre : interaction – Aix-en-Provence, France – June, 2003

02lyre nboillot fluate.net

The lyre : floor (metal, wires) – Aix-en-Provence, France – June, 2003

03lyre nboillot fluate.net

Score of the slogans broadcasted (500×42 cm) – Aix-en-Provence, France – June, 2003

04lyre nboillot fluate.net

Score : layout of 1 000 slogans generated (500×42 cm) – Aix-en-Provence, France – June, 2003

Listen to an audio extract of the installation :

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