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The advertising lyre – Aix-en-Provence, France – June, 2003
Outsmarting the prose of consumerism.
Publicity slogans are, by their very rhythm, concision and intonation, pregnant and brainwashing sentences. The advertising lyre aims to re-appropriate consumer prose. The lyre’s six wires can transmit two hundred and fifty slogans recorded from TV advertising. The person who plays the lyre gets these strings to vibrate at will and provokes a joyfully iconoclastic polyphony and/or cacophony. The accumulation of slogans entails new relationships between the different signifiers and moves their referent. The participant exercises power over these elements to compose his own personal work.
The lyre : interaction – Aix-en-Provence, France – June, 2003
The lyre : floor (metal, wires) – Aix-en-Provence, France – June, 2003
Score of the slogans broadcasted (500×42 cm) – Aix-en-Provence, France – June, 2003
Partition : agencement de 1 000 slogans générés (500×42 cm) – Aix-en-Provence, France – juin 2003
Listen to an audio extract of the installation :
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